Your company’s story is a bestseller.
Whether you know it or not.
We all recognize that healthcare is constantly changing and marketing is a challenge. Keeping existing patients or clients and winning new ones comes down to their trusting and liking you. You have to build a relationship. You must connect.
But how do you do that? How can you reach out and truly engage your prospective clients or patients? By sharing your knowledge. Become their “go-to” source for the information they need to make decisions. And by sharing your successes with them in a way they can relate to. In short – through what we call “content marketing.”
Effective content marketing is a form of getting people involved – touching them emotionally. And, in turn, emotional involvement is the essential key to positive persuasion. Nothing involves people emotionally more than stories. And content marketing revolves around stories. Your story. The story of your company. And stories of how your clients or patients were successful when they used your product or service. When your customers triumph, you succeed.
Hospitals and nonprofits have been using patient and client testimonials to tell their organizations’ stories for years. Why bother? Because it works! Stories resonate with people. They make people feel good about the organization or company and they get valuable lessons across and remembered. That’s why the most effective patient education is done in the form of stories.
Your company’s story is a bestseller. It is your best selling tool. Don’t let it go untold.
Because your untold story = unsold services and products.
Whether your projects are business-to-business or business-to-consumer, I know how to tell your stories. I understand the intricacies of healthcare and can present them to your readers in an intelligent, easily-understood manner. Put my 30+ years of persuasive writing, strategic planning, and project management experience to work for you.